Simple is the
hard part.
Leading design for delightful, reliable, easy-to-use experiences across Walmart, Shopify, Google, and beyond.
10+
Years leading
8+
Years managing
+20
NPS pts
Selected work
Leadership & craft,
by company.
Leading design for Walmart Connect's advertiser platform — campaigns, targeting, analytics, and AI-powered optimization used by brands across one of the world's largest retail networks.
Partnering closely with PMs and engineering to ship end-to-end experiences where data density, trust, and speed define the bar. Navigating the challenge of designing for power users who live in these tools daily.
View case study: Marty →
Managed six designers across six product areas — inventory management, delivery experience, third-party integrations, and merchant onboarding — inside Shopify's logistics org.
Operated as both manager and individual contributor: setting design direction while keeping each area coherent with the Shopify system. High-stakes merchant workflows where errors have real business consequences.
View case study: Shopify Logistics →
Senior Interaction Designer on Google Ads, one of the most widely used business tools in the world. Led design for conversion measurement and ads tagging infrastructure, including a key role in shipping One Google Tag: a unified tagging solution that replaced fragmented per-product tags (GA4, Google Ads, Floodlight) with a single, reusable tag across all Google properties.
Designing at Google scale means every interaction touches millions of advertisers. Deep fluency in measurement, conversion tracking, and advertiser workflows — expertise that directly shaped later work at Walmart Connect.
View case study: Google Tag Platform →
Four years as Lead Designer and Manager. Enterprise revenue grew from 11% to 20% of total revenue in a single year. Customer base expanded from 75 to over 5,000.
Drove 15–20% product growth in 2019 and a 20-point NPS improvement. Early proof that design at the intersection of user empathy and business goals creates measurable, lasting outcomes.
View case study: SurveyMonkey Enterprise →
Six years as founding lead designer at Inflection, building Archives.com from scratch into the #2 family history platform — 500K subscribers, $30M revenue, acquired by Ancestry for $100M in under 3 years.
Post-acquisition, led a 4–6 month redesign sprint at Ancestry: responsive, global, modern frontend. Launched in 4 countries and unlocked ~$7M in new revenue. Managed a mixed team of UX designers and front-end developers including engineers in Ukraine.
View case study: Archives.com / Ancestry →How I work
Three things that
never change.
Craft
Precision over decoration. Every detail is a decision, not an assumption — beauty and function are the same thing.
Leadership
I build teams that ship with confidence: clarity, trust, and shared ownership of outcomes. IC and manager in the same breath.
Impact
Design is a business function. I work at the intersection of user needs and business goals, measuring what matters and moving it.
About
Clarity from
complexity.
I specialize in bringing clarity to complex product problems — across research, strategy, and execution. I've led in both zero-to-one environments and scaling organizations, shaping products and the systems that grow with them. At Google, I designed for ads conversion measurement and helped ship One Google Tag — a unified tagging system that simplified how businesses connect Google's measurement tools. BA Music, SFSU. GID Foothill/UCLA, 4.0.
Let's talk
Let's get
in touch.
Select consulting engagements, advisory roles, and design leadership positions.