Simple is the
hard part.
Leading design for delightful, reliable, easy-to-use experiences across Walmart, Shopify, Google, and beyond.
10+
Years leading
8+
Years managing
+20
NPS pts
Selected work
Leadership & craft,
by company.
Leading design for Walmart Connect's advertiser platform — campaigns, targeting, analytics, and AI-powered optimization used by brands across one of the world's largest retail networks.
Partnering closely with PMs and engineering to ship end-to-end experiences where data density, trust, and speed define the bar. Navigating the challenge of designing for power users who live in these tools daily.
View case study: Marty
Managed six designers across six product areas — inventory management, delivery experience, third-party integrations, and merchant onboarding — inside Shopify's logistics org.
Operated as both manager and individual contributor: setting design direction while keeping each area coherent with the Shopify system. High-stakes merchant workflows where errors have real business consequences.
View case study: Shopify Logistics
Senior Interaction Designer on Google Ads, one of the most widely used business tools in the world. Led design for conversion measurement and ads tagging infrastructure, including a key role in shipping One Google Tag: a unified tagging solution that replaced fragmented per-product tags (GA4, Google Ads, Floodlight) with a single, reusable tag across all Google properties.
Designing at Google scale means every interaction touches millions of advertisers. Deep fluency in measurement, conversion tracking, and advertiser workflows — expertise that directly shaped later work at Walmart Connect.
View case study: Google Tag Platform
Four years as Lead Designer and Manager. Enterprise revenue grew from 11% to 20% of total revenue in a single year. Customer base expanded from 75 to over 5,000.
Drove 15–20% product growth in 2019 and a 20-point NPS improvement. Early proof that design at the intersection of user empathy and business goals creates measurable, lasting outcomes.
View case study: SurveyMonkey Enterprise
Six years as founding lead designer at Inflection, building Archives.com from scratch into the #2 family history platform — 500K subscribers, $30M revenue, acquired by Ancestry for $100M in under 3 years.
Post-acquisition, led a 4–6 month redesign sprint at Ancestry: responsive, global, modern frontend. Launched in 4 countries and unlocked ~$7M in new revenue. Managed a mixed team of UX designers and front-end developers including engineers in Ukraine.
View case study: Archives.com / Ancestry
How I work
Three things that
never change.
Craft
Precision over decoration. Every detail is a decision, not an assumption — beauty and function are the same thing.
Leadership
I build teams that ship with confidence: clarity, trust, and shared ownership of outcomes. IC and manager in the same breath.
Impact
Design is a business function. I work at the intersection of user needs and business goals, measuring what matters and moving it.
What partners say
He always led by example and helped break down complex Enterprise projects in meaningful iterative incremental phases starting with MVP and ending up with market-differentiating results.
Tell me, what manager gives you the high-impact projects instead of taking them for themselves?
Scott… gets product and users end to end in a way that makes partnering with him as a product manager delightful.
Scott… carefully balances the business metric goals and user experience. He can easily switch between discussing the high-level business goal of a feature to detailing all pieces of the user story.
I've seen him grow from an individual contributor as a designer to senior manager of our Product Design team… with his sharp eye for interaction design, unwavering focus on the user, and incredible ability to collaborate with cross-functional teams.
About
Clarity from
complexity.
I specialize in bringing clarity to complex product problems — across research, strategy, and execution. I've led in both zero-to-one environments and scaling organizations, shaping products and the systems that grow with them. At Google, I designed for ads conversion measurement and helped ship One Google Tag — a unified tagging system that simplified how businesses connect Google's measurement tools. BA Music, SFSU. GID Foothill/UCLA, 4.0.
Let's talk
Let's get
in touch.
Select consulting engagements, advisory roles, and design leadership positions.