Crafting experiences people love to use

My focus is on user-centered, data-driven design, defining and leveraging design systems to create exceptional experiences.

Stylized 3D illustration in a bubbly style showing tools of design. Ironically, since the image is AI generated, some of the tools are not true representations, such as a single head scissors.

Great product design is

Functional design illustration

Functional

Works to serve its purpose.

Usable design illustration

Usable

Easy for anyone to use.

Desirable design illustration

Desirable

People want to use it.

5 principles of design

1. Lead with clarity.

Design should make information and actions easy to understand, guiding users without hesitation or second-guessing.

IA rework collab with Content IA rework collab with Content
Personas and user research Personas and user research
Documentation Documentation
Strategy Strategy

2. Apply empathy for users.

Prioritize understanding the needs, behaviors, and emotions of users to design solutions that genuinely address their goals, pain points and aspirations and apply it to the design process.

Implementing usability feedback Implementing usability feedback
Influencing strategy through research Influencing strategy through research
Generative research Generative research
Heuristics and friction analysis Heuristics and friction analysis

3. Delight in details.

Incorporate thoughtful touches like smooth interactions, refined visuals, and helpful micro-interactions to elevate the experience and leave a lasting positive impression.

Screenshot of a robust table displaying people on the team, filters, and table controls User table for teams and enterprises Check out vibe coded version
Responsive and performant image viewer Responsive and performant image viewer Check out vibe coded version
Simplify the complex Simplify the complex
Sketches help define quickly Sketches help define quickly

4. Create cohesive experiences.

Use consistent visuals and interaction patterns so the product feels unified and intuitive wherever users go.

Responsive guidance Responsive guidance
Systems Systems
Building strong foundations Building strong foundations

5. Reach more people with inclusive design.

Create experiences that are accessible and adaptable, considering the diverse needs of users across abilities, demographics, and geographies.

Internationalization Internationalization
Person viewing an old record using a mobile version of the Archives.com image viewer Accessible
Image of people working together Bring in multiple different voices

Get in touch

Get in touch to learn more about my work, request case studies, or to inquire about working together.

Get in touch LinkedIn
Scroll