OrationRx
Giving people more transparency and control of their healthcare.
Giving people more transparency and control of their healthcare.
People spend a lot of time managing their prescriptions, and have very little control over how much they pay for them. Oration helps people manage and save money on their prescriptions. IÂ led a redesign of the product and worked with front end development to implement a new design system in tandem with the new product's release. We also innovated a unique way for people to compare prices before filling new prescriptions at their Doctor's office.
Director of Product Design/Lead Product Designer
‍Information Architecture, interaction design, visual design, prototyping, system design, branding, user research
Aug 2015 - July 2016
Our research showed that people wanted to manage their prescription regimen holistically. To them, this included managing cost, or 'saving money.' The current product provided users a list of prescriptions with savings, but we knew our new product had to integrate with their regimen more intimately.
As someone with prescriptions, I want help managing them, so that I don't forget to refill.
We considered a mobile app, but with our limited resources felt at the time that the most device agnostic approach would be to redesign the site responsively. This would allow users to use the it with nearly any device connected to the internet.
As someone with prescriptions, I want to know the cost of my prescriptions before I fill or refill them, so that I save the most money IÂ can.
OrationRx allows users to manage their prescriptions (all of them) right in the responsive web app. Notifications let them know when a new prescription needs a refill. Set alerts and watch for savings, while comparing prices at various pharmacies before refilling.
The pharmacy map shows prices within that person's specific healthcare plan, anywhere in the US. Someone can compare a price at Walgreens on one corner versus a CVS on the other corner. There are often surprisingly different prices between otherwise similar stores for the same medications.
In 4 short months, I designed a system, based on existing brand direction—and strategized with engineering leadership—a way to implement it as part of a product redesign. With the support of 1 front-end developer, we managed to complete the implementation in time for release. In fact, it was instrumental in pulling it off.
conversion rate increase within first 3 weeks
